Bella, Mixed Breed
“Herbie Wilde has totally resolved Bella’s IBS and digestion issues! Her poos have improved massively too and are now formed, good solid and no smell. She loves her food now!”
100% Plant Protein
A wholesome blend of high quality & easily digestible plant proteins
Expert Approved
Backed by leading vets & nutritionists, outperforming industry standards
Farm To Bowl
The highest quality ingredients ethically sourced from our Partner Growers
Flexi-Diet Friendly
Serve as part of a complete standalone meal or part of a flexi-diet
Hypoallergenic
Dairy, soya & grain free* with no artificial preservatives or flavourings
Pumpkin
Packed with antioxidants and vitamins A & E to support immunity and cardiovascular health.
Blueberries
Bursting with mighty antioxidants to help maintain the immune system and good overall health.
Sweet Potato
Top of the nutrient scale – high in gut-happy fibre & essential vitamins for overall good health
Pea protein
A great source of protein, peas are also rich in fibre for digestion & control blood sugar levels.
Alfalfa
This quality source of protein is overflowing with vitamins, minerals, phytonutrients & fibre.
Quinoa
Supreme plant protein containing all 9 essential amino acids, supporting vital bodily functions.
Seaweed
Rich in iodine and trace minerals, to help support oral health and a glossy coat.
Spinach
A powerful combination of insoluble & soluble fibres, antioxidants, vitamins & minerals.
Sunflower oil
A great source of omega-6 fatty acids for a glossy coat & lower in saturated fat than animal fat.
Carrots
Brimming with beta-carotene that supports heart function & promotes healthy eyes and skin.
Order now
Visit our Shop and choose your order size, or click the ‘Free Sample’ sign above to receive a 100g tester pack.
Choose your plan
You’re in control of your full or flexi-diet plan. Subscribe to save & reduce delivery emissions.
Receive & enjoy
Delivered in eco-friendly packaging. Finally—a postie your doggo is happy to see.
Sharing the love
Better for your dog, better for the planet, and we donate to ethical causes. You’re a Herbie Hero!
Sue – Greyhound
“Herbie Wilde food has transformed Sue’s life! She was a very timid, unconfident rescue dog and since eating Herbie Wilde – she loves her food and it has increased her confidence and her personality has come out with so many cheeky moments!”
Teddy, Labrador
“We feel so positive about Herbie Wilde. Teddy loved the food right from the start! His coat is now so lovely and shiny and he has lovely bursts of energy but is still his chilled self. We would recommend it!”
Simba – Pomerania
“Our experience of Herbie Wilde has been amazing and very positive. Simba loves his food and his coat was a lot shinier and thicker. He is also a lot more active. When we ran out of Herbie Wilde, Simba didn’t want to eat his old food so we are excited to be able to buy it when your launch! We love your company ethos and that you are fully ethical!”