The 1st ethically sourced plant_based superfood for dogs.
Herbie Wilde is founded on love, prioritising your dog’s health and happiness over profit. We’re on a mission to set a new industry standard with the UK’s first ethically sourced, plant-based superfood for dogs. Traceable from farm to bowl and full of delicious, high-quality ingredients—so you can make the best choice for your dog and the planet.
Quality & Sustainable Advisors
Dr. Abe Wiley
Head of Nutritional Science