A note from our founder, Ella
(and Bertie)
Herbie Wilde was born out of an understanding that what we put into our food is essential to nourish and nurture a healthy, happy dog. This is true of how I healed my very sick dog Bertie from the highest-paid dog at our vets to a healthy, happy, adventurous pup today.
My goal as the founder is to instil our values across every decision we make, from sourcing the best quality ingredients responsibly, having minimal impact on the earth, and supporting trusted growers to allow us to protect our dogs and the future of the wildlife and the land that sustains us.
I aim to support various causes, committed to re-wilding and restoring beautiful spaces for our dogs to always run wild.
Love,
Meet our expert team
Herbie Wilde has taken years of work with the help of some industry-leading experts; we have worked passionately to create a superfood formula based on the latest nutritional science that works hard to prioritise your dog’s health and happiness.
Our Farmers
Quality & Sustainable Advisors
Dr Margaret Finlay
Head of Veterinary
Emma Passman
Head of Nutritional Science
Ella Daines-Smith
Founder
We are totally in love…
Founder Ella’s love for her dog Bertie is the inspiration behind Herbie Wilde. Our innate love of all animals and the understanding that our dogs are part of the family means that their health & well-being will always be at the heart of everything we do.
We are plant powered
Using what Mother Nature gave us, we are harnessing natural ingredients to create a plant-based alternative that is hypoallergenic, nutrient-rich, better for the planet and kinder to animals.
We are honest
We will always tell you the truth. From leading with the provenance of our ingredients to constantly reviewing our commitment to sustainability, we value honesty and transparency in everything we do.
We are the new gold standard
We are raising industry standards by using the highest quality, ethically sourced ingredients and the latest nutritional science to constantly improve our recipes and optimise dogs’ health.
We are health-focused
From supporting immunity, health, and energy to helping ward off disease and cognitive decline – our superfood contains the most nutrient-dense ingredients available to prioritise your dog’s health.
