PRIVACY DOCUMENT INTRODUCTION
At Herbie Wilde, we understand that choosing to visit our website and shop with us means you have trusted us to handle your personal information confidently.
The below privacy document and cookie policy describe how herbiewilde.co.uk (the “site” or “we”) collects, uses and shares your information when you visit or make a purchase from our site.
We are committed to protecting your privacy. We will only lawfully use the information we collect about you by the Data Protection Act 1998. We use the information we collect about you to process orders and to provide a more personalised shopping experience. We will not sell, share, or rent this information to others other than as disclosed in this statement.
In its sole discretion, Herbie Wilde reserves the right to change, modify and add parts of this privacy statement in whole or in part at any time.
OUR PRIVACY COMMITMENT
At Herbie Wilde, we are committed to protecting your privacy. We strive to protect all personal data we keep, manage it responsibly, and always remain transparent in our work. It is important to us that you feel comfortable, and this is why we have the following principles we follow:
- We strive to collect, process and use as little personal data as possible
- You are not obliged to provide the personal data requested by us. However, if you choose not to do so, we may not be able to provide you with certain services and products.
- We will collect and process your data only for the purposes set out in this privacy document or for specific purposes that we communicate with you / or with which you have consented to
- Your data will not be shared, sold, rented or distributed for purposes other than this Privacy Statement.
INFORMATION COLLECTED AND USED
The personal data we collect varies depending on the purpose for which they were collected and the product or service that we provide. In general, we may collect the following types of personal data directly from you:
- Personal contact details such as your name, email address, physical address and telephone numbers that are required in the context of an order or delivery
- Communication with us, including details of our conversations via chat, information lines and/or customer service;
- Information regarding your pet (type, type, breed, age, health issues) to personalise our offer and create a personalised account set-up
- The browser history, such as the pages visited, the date you did so, the location where you were located and the IP address;
We also indirectly collect personal data about you when:
- You share content on (our) social media pages, websites or applications concerning our products or in response to our promotional material on social media; or
- We read or collect personal data about you by reading information collected by other websites (for example, we can place an advertisement on a third-party website, and when you click on it, we can get information about you and other website visitors to improve the reach and success of that ad).
WHY DO WE COLLECT INFORMATION
We collect your personal data to provide an excellent online experience and high-quality customer service. In this way, we can collect, store, use and publish your data in the following cases:
- To process and answer your questions or to contact you to answer your questions and/or requests;
- To develop and improve our products, services, communication methods and the functionality of our websites;
- To deliver your order and ensure its follow-up
- To provide you with information and to manage your subscription and/or subscription to our newsletter or other communications;
- To provide you as a customer with personalised products and announcements as well as product recommendations;
If we collect and use your data for the above or other purposes, we will inform you of this in advance or at the moment. If necessary, we will ask your permission to process the personal data. You can withdraw anytime if you have consented to the processing activities.
YOUR RIGHTS
You have rights in certain circumstances under data protection laws concerning your data, as set out below:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected. However, we may need to verify the accuracy of your new data.
Request the erasure of your personal data. This enables you to ask us to delete or remove personal data without a good reason for continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons, which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we rely on a legitimate interest (or those of a third party), and there is something about your particular situation that makes you want to object to processing on this ground as you feel it impacts your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful, but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or a third party. We will provide you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. We may not provide certain products or services if you withdraw your consent. We will advise you if this is the case when you withdraw your consent.
Please see the ICO link here for more information. If you wish to exercise these rights, please get in touch with us at hello@herbiewilde.com.
We won’t usually require any fee for access to your personal data (or exercise of other rights). However, if your request is unfounded, repetitive or excessive, we may charge a reasonable fee or refuse to comply with your request.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated. We may contact you for further information to speed up our response to any requests.
HOW WE PROTECT PERSONAL DATA
We are aware that the security of your personal data is essential. We do our best – and expect the same from any service provider and third-party subcontractor who processes these personal data for our account and according to our instructions – to protect your personal data against misuse, interference, loss, unauthorised access, alteration or dissemination. We have implemented several security measures to help protect your personal data.
MINORS
The site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal information, please get in touch with us at the address below to request deletion.
SHARING PERSONAL DATA
We may have to share your personal data with the parties set out below:
- Internally: Your personal data will be used by our employees and contractors working to provide your services to you on a need-to-know basis.
- Suppliers: This would include service providers who support our business, including IT and communication suppliers and outsourced business support to ensure our service runs smoothly.
- Professional advisers: This would include lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
- Law enforcement bodies, regulators and other authorities: This is to comply with our legal requirements or adhere to good practices.
- Advertising networks and analytics service providers: This is to support and display ads on our website, apps and other social media tools.
- Social media platform providers: To support our marketing communications such as Instagram, Facebook, Youtube and TikTok.
- Third parties: This is in the context of the acquisition or transfer of any part of our business or in connection with the business reorganisation. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
Some information about our suppliers for our services.
STRIPE
We use Stripe for online payment processing. The cookies are used for temporary tracking and analytics data.
Privacy Policy: https://stripe.com/gb/privacy
During the sign-up process, we make use of the Google Maps API to allow us to locate a user by their postcode. No cookies are currently set by Google, but this may change in the future.
Privacy Policy: https://policies.google.com/privacy
TRUSTPILOT
We use TrustPilot as a tool to review our services.
Privacy Policy: https://uk.legal.trustpilot.com/end-user-privacy-terms
VIMEO
We use YouTube to display video content on our site. To do this, Vimeo sets various cookies to assist with user preferences and playback settings.
Privacy Policy: https://vimeo.com/privacy
KLAVIYO
We use Klaviyo for updating purposes such as email, order confirmations, newsletters and surveys.
Privacy Policy: https://www.klaviyo.com/legal/privacy
WOOCOMMERCE
We use Woocommerce for purposes .
Privacy Policy:
To show you targeted adverts through your Facebook account in accordance with your advertising and tracking preferences.
Privacy policy: https://www.facebook.com/privacy/policy/
RETENTION
When you place an order through the site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
AUTOMATIC DECISION-MAKING
Suppose you are a resident of the EEA. In that case, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making with a legal or otherwise significant effect using customer data.
***WOOCOMMERCE UPDATE***
Our processor Shopify uses limited automated decision-making to prevent fraud that has no legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denied listed IP addresses. This denylist persists for a small number of days.
GDPR
Suppose you are a resident of the EEA. In that case, you have the right to access the Personal Information we hold about you, port it to a new service, and ask that your Personal Information be corrected, updated, or erased. If you want to exercise these rights, please get in touch with us through the information below.
Your Personal Information will be processed in Ireland and transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Woocommerce GDPR Policy: https://woocommerce.com/gdpr/
AUTOMATED PROFILING
Suppose you are a resident of the EEA. In that case, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making with a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that has no legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with delisted IP addresses. This denylist persists for a small number of days.
COOKIES AND HOW WE USE THEM – WHAT ARE COOKIES?
Cookies and similar technologies are very small text documents or pieces of code that often contain a unique identification code. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to save this file on your computer or mobile device and gain access to information. Information collected through cookies and similar technologies may include the date and time of the visit and how you use a particular website or mobile application.
WHY DO WE USE COOKIES?
Cookies ensure that during your visit to our online shop, you remain logged in, all items remain stored in your shopping cart, you can shop safely, and the website keeps running smoothly. The cookies also ensure that we can see how our website is used and how we can improve it. Furthermore, depending on your preferences, our cookies may present you with targeted advertisements that match your interests.
WHAT TYPE OF COOKIES DO WE USE?
NECESSARY COOKIES
These cookies are necessary for the website to function correctly. Some of the following actions can be performed by using these cookies.- Store articles in a shopping cart for online purchases- Save your cookie preferences for this website- Saving language preferences- Log in to our portal. We need to check whether you are logged in.
PERFORMANCE COOKIES
These cookies are used to gather statistical information about the use of our website, also called analytics cookies. We use this data for performance and website optimisation.
FUNCTIONAL COOKIES
These cookies enable more functionality for our website visitors. Our external service providers or our website can set these cookies. The following functionalities may or may not be activated when you accept this category.- Live chat services- Watch online videos- Social media sharing buttons- Login to our website with social media
ADVERTISING COOKIES
These cookies are set by external advertising partners and are used for profiling and tracking data across multiple websites. These cookies also save data about how many visitors have seen or clicked on our advertisements to optimise advertising campaigns. If you accept these cookies, we may show our advertisements on other websites based on your user profile and preferences.
UNCLASSIFIED
These cookies are still in the classification process. They will appear in one of the following categories; Necessary, Performance, Functional or Advertising.
HOW TO SWITCH OFF COOKIES
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or malfunction. Please see the cookie policy for more information about the cookies we use.
CHANGE OF PURPOSE
We will only use your personal data for the purposes we collected it for unless we reasonably consider that we can process it for another reason that is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is consistent with the original purpose, please get in touch with us at hello@herbiewilde.com
COOKIES WE USE ON OUR WEBSITE
***ADD LIST**
COMMUNICATION AND MARKETING
We strive to provide you with choices regarding specific personal data uses, mainly marketing and advertising.
You can withdraw consent to marketing at any time – contact us.
We may use your Technical and Usage Data to form a view of what we think you may want or need or what may interest you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
Opting out
You can ask us to stop sending you marketing messages by contacting us anytime.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide targeted advertisements or marketing communications that may interest you. For example:
- We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt out of Google Analytics here:
- https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about targeted advertising, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
- BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
HOW TO CONTACT US
If you have questions, comments or complaints regarding this privacy statement or the processing of your personal data, please get in touch with us at hello@herbiewilde.com
