PRIVACY POLICY INTRODUCTION
At Herbie Wilde, we understand that choosing to visit our website and shop with us means you trust us to handle your personal information responsibly and transparently.
This Privacy Policy describes how herbiewilde.co.uk (the “Site”, “we”, or “us”) collects, uses, and shares your information when you visit or make a purchase from our Site. It also outlines how we comply with applicable privacy laws, including the General Data Protection Regulation (GDPR).
We are committed to protecting your privacy. We will only use the information we collect about you in accordance with the Data Protection Act 2018 and the GDPR. We use this information to process orders, improve our services, and provide a more personalised shopping experience. We will not sell, share, or rent your information except as outlined in this policy.
Herbie Wilde may occasionally update this Privacy Policy. Please check this page periodically to ensure you are happy with any changes.
OUR PRIVACY COMMITMENT
At Herbie Wilde, we are dedicated to protecting your privacy and handling your data transparently. Here’s what you can expect:
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We strive to collect, process, and store as little personal data as possible.
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You are not obliged to provide the personal data we request; however, without it, we may be unable to provide certain products or services.
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We only collect and process your data for the purposes set out in this Privacy Policy or those we communicate directly to you.
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Your data will never be sold, shared, or rented for purposes outside those detailed here.
INFORMATION COLLECTED AND USED
Depending on how you interact with our Site, we may collect:
Personal contact details
Name, email address, delivery address, and phone number – used to process your orders and provide customer support.
Communication history
Details of your interactions with us via email, chat, and other communication channels.
Pet information
Details about your dog (e.g., type, breed, age, health issues) to personalise our offers and services.
Technical data
Your IP address, browser type, device information, and browsing history on our Site to help us improve our user experience.
Social media interactions
If you interact with us via social media platforms, we may receive information you share publicly.
Third-party data
We may receive information about you from our advertising or analytics partners (explained in more detail below).
WHY DO WE COLLECT INFORMATION
We collect your personal data to:
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Process and deliver your orders.
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Answer your questions and support requests.
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Improve our products, services, and website functionality.
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Send you newsletters, updates, and marketing communications (with your consent).
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Provide you with tailored offers, recommendations, and personalised experiences.
Where required, we will ask for your consent before collecting or processing your data. You can withdraw your consent at any time.
MICROSOFT CLARITY
We use Microsoft Clarity to better understand how users interact with our website. Clarity provides anonymised session recordings and heatmaps to help us improve usability. No personally identifiable information is collected, and all data is processed in accordance with GDPR. You can learn more about how Microsoft collects and uses data here: Microsoft Privacy Statement.
YOUR RIGHTS
You have rights under data protection laws, including:
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Access: Request a copy of the personal data we hold about you.
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Correction: Request corrections to any incomplete or inaccurate data.
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Erasure: Ask us to delete your data in certain circumstances.
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Objection: Object to processing of your data where we rely on legitimate interests or for direct marketing.
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Restriction: Request the suspension of processing in certain circumstances.
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Data portability: Request a copy of your data in a structured, machine-readable format.
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Withdraw consent: Withdraw consent at any time.
For full details, or to exercise your rights, please contact us at: hello@herbiewilde.com. We will respond to your request within one month, unless it is particularly complex, in which case we’ll keep you updated.
HOW WE PROTECT PERSONAL DATA
We have implemented appropriate security measures to protect your personal data from loss, misuse, or unauthorised access. We also ensure that our partners and service providers who process data on our behalf adhere to similar security standards.
MINORS
The site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal information, please get in touch with us at the address below to request deletion.
SHARING YOUR DATA
We may share your data with:
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Internal team members who need it to deliver our services.
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Suppliers and service providers (e.g., payment processors, logistics partners) to fulfil your orders and support our operations.
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Professional advisers (e.g., legal, accounting, and banking services) for business purposes.
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Law enforcement or regulatory authorities where required by law.
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Advertising and analytics partners to help us improve our services and marketing (explained below).
STRIPE
We use Stripe for online payment processing. The cookies are used for temporary tracking and analytics data.
Privacy Policy: https://stripe.com/gb/privacy
During the sign-up process, we make use of the Google Maps API to allow us to locate a user by their postcode. No cookies are currently set by Google, but this may change in the future.
Privacy Policy: https://policies.google.com/privacy
TRUSTPILOT
We use TrustPilot as a tool to review our services.
Privacy Policy: https://uk.legal.trustpilot.com/end-user-privacy-terms
VIMEO
We use YouTube to display video content on our site. To do this, Vimeo sets various cookies to assist with user preferences and playback settings.
Privacy Policy: https://vimeo.com/privacy
KLAVIYO
We use Klaviyo for updating purposes such as email, order confirmations, newsletters and surveys.
Privacy Policy: https://www.klaviyo.com/legal/privacy
To show you targeted adverts through your Facebook account in accordance with your advertising and tracking preferences.
Privacy policy: https://www.facebook.com/privacy/policy/
RETENTION
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes.
GDPR
Suppose you are a resident of the EEA. In that case, you have the right to access the Personal Information we hold about you, port it to a new service, and ask that your Personal Information be corrected, updated, or erased. If you want to exercise these rights, please get in touch with us through the information below.
Your Personal Information will be processed in Ireland and transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Woocommerce GDPR Policy: https://woocommerce.com/gdpr/
COOKIES AND HOW WE USE THEM – WHAT ARE COOKIES?
What are Cookies?
Cookies (and similar technologies) are small text files placed on your device to help our website work properly, enhance your experience, and analyse how our site is used. Cookies typically contain a unique identification code, and they help us understand which pages you visit, how long you stay, and what you’re interested in — all in a privacy-friendly way.
Why Do We Use Cookies?
We use cookies to:
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Keep you logged in during your visit
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Remember items in your cart
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Analyse website traffic to improve your browsing experience
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Tailor content and ads based on your interests (with your consent)
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Help our website function smoothly and securely
Types of Cookies We Use
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Necessary Cookies: Essential for the website to function properly (e.g., shopping cart, log-in)
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Performance Cookies: Collect anonymous data to help us improve website performance
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Functional Cookies: Enable features like live chat and social media sharing
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Advertising Cookies: Track your browsing to show you relevant ads across the web
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Unclassified Cookies: Still being evaluated and will be categorised as necessary
Managing Cookies
You can manage your cookie preferences anytime through your browser settings. Please note that disabling certain cookies may affect the functionality of our site.
For more details on the specific cookies we use, please refer to our Cookie Policy.
COMMUNICATION AND MARKETING
We strive to provide you with choices regarding specific personal data uses, mainly marketing and advertising.
You can withdraw consent to marketing at any time – contact us.
We may use your Technical and Usage Data to form a view of what we think you may want or need or what may interest you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
Opting out
You can ask us to stop sending you marketing messages by contacting us anytime.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide targeted advertisements or marketing communications that may interest you. For example:
- We use Google Analytics to help us understand how our customers use the site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt out of Google Analytics here:
- https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about targeted advertising, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
- BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
HOW TO CONTACT US
If you have questions, comments or complaints regarding this privacy statement or the processing of your personal data, please get in touch with us at hello@herbiewilde.com
