Potato Protein
The humble spud is a source of protein that provides energy & promotes healthy poos
Herbie Wilde is the UK’s top-rated plant-based dog food, crafted with 39 nourishing wholefood ingredients – like sweet potato, antioxidant-rich berries, and ancient pulses. Gently steam-cooked for easy digestion and irresistible taste, every bite supports gut health, joint mobility, healthy skin and a glossy coat.
It’s complete, balanced, and backed by science – so you can feed with confidence and they can love every bowl.
The humble spud is a source of protein that provides energy & promotes healthy poos
Brimming with beta-carotene that supports heart function & promotes healthy eyes and skin.
A powerful combination of insoluble & soluble fibres, antioxidants, vitamins & minerals.
Antioxidants and high levels of Vitamin C help reduce inflammation & support the immune system.
Rich in iodine and trace minerals, to help support oral health and a glossy coat.
Protein-rich & high in fibre to help reduce inflammation, support heart health and aid digestion.
A great source of protein, peas are also rich in fibre for digestion & control blood sugar levels.
Packed with antioxidants and vitamins A & E to support immunity and cardiovascular health.
Top of the nutrient scale – high in gut-happy fibre & essential vitamins for overall good health
Bursting with mighty antioxidants to help maintain the immune system and good overall health.
Rich in omega-3 and omega-6 fatty acids to support joint health, skin hydration and a shiny coat.
This quality source of protein is overflowing with vitamins, minerals, phytonutrients & fibre.
Supreme plant protein containing all 9 essential amino acids, supporting vital bodily functions.
Rich in omega 3 oils, whole linseeds support a shiny coat and is a great anti-inflammatory.
Rich in antioxidants and B vitamins to support digestive health, healthy skin & a glossy coat.
High in Omega 3 & protein, helping maintain healthy bones and a healthy weight.
Full of prebiotics that encourage the growth of healthy gut bacteria for efficient digestion.
Rich source of Vitamin C which can help with joint pain and mobility & aid with stress.
Fermentable fibre supports the digestive system and promotes healthy gut bacteria.
Known to have anti-inflammatory anti-bacterial properties which can help support skin health.
A natural source of vitamins & minerals that help support digestion and liver function.
Packed with bioactive compounds which can break down toxins to help promote good liver health.
Proven to help support healthy skin and alleviate arthritis and inflammatory problems.
Anti-fungal properties inhibit the growth of bacteria, promoting fresh breath.
Rich in Vitamins A and C which can support healthy bones, skin, and vision as well as immunity.
Full of iron which is great for circulation, and aids in urinary tract and kidney health.
Believed to have anti-inflammatory properties that support joint health & alleviate joint pain.
Healing anti-inflammatory properties help settle upset tummies in dogs.
High in fibre and packed with protein, this gluten-free seed is, despite the name, wheat-free.
A naturally gluten & lactose free gel and rich source of amylase.
Nutrient-rich antioxidant to protect urinary & digestive health and support immune function.
Great source of vitamin C which can help reduce inflammation and cognitive ageing in dogs.
Promotes digestive health and also aids in ousting parasites such as hookworm.
Natural anti-bacterial and anti-inflammatory to help maintain skin health and boost digestion.
Herbie Wilde is produced in County Monaghan, Ireland, in a dedicated animal-free plant—so there’s zero risk of meat cross-contamination. We source locally whenever possible across the UK and Europe, personally visiting and walking the fields of the farms that supply us—like the potato farm right on our factory’s doorstep. The result is shorter food miles, full traceability, and fresh-from-field quality in every bowl.
Most dog food is blasted above 150 °C, destroying delicate nutrients. At Herbie Wilde we do the opposite: every batch is gently steam-cooked at ≤ 90 °C, then cooled slowly to seal in natural vitamins, antioxidants and healthy oils. The result? Our high-quality ingredients stay as close to field-fresh as possible, delivering a lab-verified 94–95 % protein digestibility and a bowlful of delicious and nutritious food.
Most dogs show calmer tummies and firmer poops within 7-10 days of a gradual transition. Visible skin and coat improvements typically follow within 3-6 weeks as inflammation eases and omega-rich ingredients do their work. Every dog is different, but consistency (and sticking to the 7-day switch-over guide) delivers the best results.
Our recipe is independently analysed by a leading European veterinary university using in-vitro digestibility testing, confirming a 94.5 % protein-digestibility score. We also collaborate with our veterinary advisory board and continuously survey the Herbie Wilde community—96 % of guardians report noticeable health gains in their allergy-prone dogs after the switch. Science in the lab, proof in the food bowl.